How «Der scharfe Maxx» Was Born 20 Years Ago
«Der scharfe Maxx» is the ultimate favorite and star among the cheeses from Studer cheesemakers. A cheese with character, personality and charm – creamy, pleasantly tangy and melt-in-the-mouth delicious, almost like a fine chocolate truffle. But why the cheeky name when the cheese doesn’t taste spicy at all?
It’s a story as exciting as the cheese itself!
The mishap
The daily cheese production was going along just fine, following the tried-and-true recipe. Until one day, a can of cream was accidentally mixed into the production.
Adding cream during the cheesemaking process was unusual and would change everything. How much cream could the cheese take? How long would it need to be stored? Could this even succeed?
The decision
The master cheesemakers were at a crossroads: should they throw caution to the wind and stick with the cream? It was an unusual experiment – something completely untried.
Trusting their gut, they took the plunge. Creative and ready to rewrite the rules of cheese, they embraced the unknown, even though the outcome was uncertain.
The big surprise
After several months of aging, the master cheesemakers finally got to taste their new creation.
Wow – did they hit the jackpot! They never expected this: from the experiment came a cheese worth dreaming about. Heavenly smooth, pleasantly tangy, and bursting with passion, it’s a true delight for the palate!
What could have been a disaster turned into a celebrated success – the pioneers’ bravery paid off.
But how did the cheese get its name?
It was plain for all to see – this cheese was truly special and deserved a name to match.
Over a few after-work beers, everyone sat around brainstorming a name for this one-of-a-kind cheese that stood out like a star in the night sky. That’s when the lightbulb moment hit.
One of the master cheesemakers really stood out – a charmer who everyone instantly fell for. He was the embodiment of a «scharfer Kerl» (a real hot guy), just as unique, charming, and bold as the new cheese creation.
And so, by the end of the night, the «scharfe Kerl» evolved into «Der scharfe Maxx».
A cheese with character
«Der scharfe Maxx» inspires, surprises, impresses, and stands out. The bold red bull on the emblem loves being the center of attention – no wonder fans have been obsessed for over 20 years.
Because this unique cheese is all about maxx pleasure! It’s your go-to for any occasion, guaranteed to keep things exciting. «Der scharfe Maxx» is always the cheeky main attraction on your cheese platter, whether for an aperitif or brunch with family and friends.
Join the Maxx fan club. With its smooth, mellow character, this wild charmer is already waiting for you!
Be brave. Be different. Be like Maxx.
The flagship cheese and multiple medal winner at the World Cheese Awards was born because a group of master cheesemakers dared to take a risk and weren’t afraid to fail.
Our cheese is more than just a product – it’s the pride and joy of Studer cheesemakers. The bold pioneering spirit still lives on in the hearts of our team. Every round of «Der scharfe Maxx» is treated like a true masterpiece. Bring it into your world and be captivated by its incomparable flavor.
Be just like «Der scharfe Maxx»: Dare to be brave. Dare to be strong. Dare to be different!
